Kristabel, Agatha Jane; Wijaya, Serli; Jaolis, Ferry - In: Organizations and markets in emerging economies 15 (2024) 1/30, pp. 51-73
The COVID-19 pandemic has heightened public awareness regarding the importance of health insurance. Several factors influencing the choice of an insurance brand include the plan value, agent characteristics, referrals, and consumer trust. Over the past five years, the use of influencers has...