Post-COVID insurance purchase intention : the roles of referral, agent characteristics, influencer credibility, plan value, and trust
Year of publication: |
2024
|
---|---|
Authors: | Kristabel, Agatha Jane ; Wijaya, Serli ; Jaolis, Ferry |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 15.2024, 1/30, p. 51-73
|
Subject: | Agent Characteristics | Consumer Trust | Influencer Credibility | Insurance Purchase Intention | Plan Value | Referral | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility |
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