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subject:"Globalisierung"
~person:"Aashish, Kumar"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger"
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Globalisierung
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animosity
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Aashish, Kumar
Kumar, Vikas
12
Banga, Karishma
5
Mahalik, Mantu Kumar
5
Reddy, Ketan
5
Thite, Mohan
5
Gaur, Ajai S.
4
Hillemane, Bala Subrahmanya Mungila
4
Mallick, Hrushikesh
4
Mondal, Arindam
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Munjal, Surender
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Paul, Justin
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Reddy, Y. V.
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Sasidharan, Subash
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Ahluwalia, Montek S.
3
Athreye, Suma
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Basu, Kaushik
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Buckley, Peter J.
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Enderwick, Peter
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Fitzgerald, Robert
3
Forsans, Nicolas
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Gupta, Shikha
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Jain, Naveen Kumar
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Kumar, Nand
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Kuruvilla, Sarosh
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Majumder, Bhaskar
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Papola, Trilok Singh
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Prashantham, Shameen
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Purkayastha, Saptarshi
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Rowley, Chris
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Saiyed, Abrar Ali Mohammadusman
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Shahbaz, Muhammad
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Singla, Chitra
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Varma, Sumati
3
Wilkinson, Adrian
3
Agnihotri, Arpita
2
Ahsan, Faisal Mohammad
2
Ali, Salman
2
Arora, Guljit Kumar
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Athukorala, Premachandra
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Journal of global marketing
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ECONIS (ZBW)
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
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