Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Year of publication: |
2021
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Authors: | Raman, Prashant ; Aashish, Kumar |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 2, p. 90-109
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Subject: | animosity | brand's perceived quality | China | ethnocentrism | global identity | India | willingness to buy | Indien | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Internationales Marketing | International marketing | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
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