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subject:"Großbritannien"
subject:"Innovation management"
~isPartOf:"International marketing review"
~person:"Chaudhuri, Ranjan"
~subject:"Resource-based view"
~subject:"Transnational corporation"
~subject:"Unternehmensdienstleistung"
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Großbritannien
Innovation management
Resource-based view
Transnational corporation
Unternehmensdienstleistung
Beziehungsmarketing
1
Bundling strategy
1
Business hybrid offering
1
Business model
1
Business services
1
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Firm performance
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Globalisierung
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Globalization
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International market entry
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KMU
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Leistungsbündel
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Manufacturing industries
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Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
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