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subject:"Guerilla-Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Großveranstaltung"
~subject:"Sports"
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Guerilla-Marketing
Großveranstaltung
Sports
Sport event
59
Sportveranstaltung
59
Sportmarketing
31
Sports marketing
31
Sport
30
Consumer behaviour
23
Konsumentenverhalten
23
Professional sports
19
Profisport
19
Sponsoring
13
Sponsorship
13
Big event
11
Advertising effects
10
Werbewirkung
10
Netherlands
9
Niederlande
9
Sport organization
9
Sportorganisation
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Football
7
Fußball
7
China
5
Internet marketing
5
Online-Marketing
5
Perception
5
Advertising
4
Athletes
4
Brand management
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Brasilien
4
Brazil
4
Markenführung
4
Sportler
4
Wahrnehmung
4
Ambush marketing
3
Ball game
3
Ballsport
3
Customer satisfaction
3
Dienstleistungsqualität
3
Event marketing
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38
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38
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Liu, Dongfeng
4
Biscaia, Rui
2
Correia, Abel
2
Matsuoka, Hirotaka
2
Pons, Frank
2
Stotlar, David
2
Abdolmaleki, Hossein
1
Ahn, Taesoo
1
Almeida, Victor Manoel Cunha de
1
Babaei, Mehdi
1
Barajas, Angel
1
Bauman, Lois
1
Boronczyk, Felix
1
Bradish, Cheri
1
Breuer, Christoph
1
Burton, Nicholas
1
Calapez, André
1
Chanavat, Nicolas
1
Chang, Yonghwan
1
Chatziefstathiou, Dikaia
1
Cho, Chang-hoan
1
Choi, J. Andrew
1
Church, Anthony G.
1
Connaughton, Daniel P.
1
Davies, Fiona
1
Desbordes, Michel
1
Dickson, Geoff
1
Drayer, Joris
1
Dwyer, Brendan
1
Ferwerda, Joras
1
Fink, Janet S.
1
Funk, Dan
1
Fyrberg, Anna
1
Gee, Sarah
1
Giannoulakis, Chrysostomos
1
Groot, Lucas Franciscus Michaël
1
Guzman, Francisco
1
Ha, Jae-Pil
1
Hayduk, Ted, III
1
Inoue, Yuhei
1
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
80
Journal of sport management : the official journal of the North American Society of Sport Management
57
Sport management review
45
International journal of sport management and marketing : IJSMM
44
Journal of sports economics
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
Tourism management : research, policies, practice
28
International journal of sport finance
24
International journal of event and festival management
15
Faculty research series / Holy Cross, Economics and Accounting
13
Journal of business research : JBR
13
Sport, Business and Management : an international journal ; SBM
13
Tourism economics : the business and finance of tourism and recreation
12
Tourism management perspectives : TMP
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Applied economics
10
European journal of operational research : EJOR
10
Journal of travel and tourism marketing
10
African journal of business and economic research : AJBER
7
Hamburg contemporary economic discussions
7
Applied economics letters
6
Journal of destination marketing & management
6
SpringerLink / Bücher
6
European journal of marketing : EJM
5
Journal of hospitality marketing & management
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Asian economic policy review : AEPR
4
Discussion paper series / IZA
4
International journal of contemporary hospitality management
4
International journal of forecasting
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of vacation marketing : an international journal
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Department of Economics working paper
3
Edition HWWI
3
Europäische Hochschulschriften / 5
3
Event- und Impaktforschung
3
Hamburg Contemporary Economic Discussions
3
International journal of advertising : the quarterly review of marketing communications
3
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ECONIS (ZBW)
38
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
3
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
4
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
5
Government-public relationships in the context of mega sport events : conceptualisation and scale development
Kim, Sungkyung
;
Manoli, Argyro Elisavet
;
Pyun, Do Young
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1055-1074
Persistent link: https://www.econbiz.de/10014430869
Saved in:
6
Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei
;
Qian, Tyreal Yizhou
;
Rich, Gregg
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
Saved in:
7
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
8
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
9
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
10
Sports event portfolios : an innovative tool and a new management paradigm
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 920-933
Persistent link: https://www.econbiz.de/10013370517
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