Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Year of publication: |
2023
|
---|---|
Authors: | Wu, Ji ; Orr, Madeleine ; Inoue, Yuhei ; Chang, Yonghwan |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 5, p. 837-852
|
Subject: | Credibility | Event involvement | For-profit entity | Major sport event | Social leverage | Sportveranstaltung | Sport event | Niederlande | Netherlands | Event-Marketing | Event marketing | Sportmarketing | Sports marketing | Großveranstaltung | Big event |
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