//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Guerilla-Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sport event"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Guerilla-Marketing
Konsumentenverhalten
Sport event
8
Sportveranstaltung
8
Guerilla marketing
4
Brand image
3
Deutschland
3
Germany
3
Markenimage
3
Markenrecht
3
Sportmarketing
3
Sports marketing
3
Trademark law
3
Brand management
2
Consumer behaviour
2
Markenführung
2
Advertising effects
1
Ambush marketing
1
Big event
1
Brand
1
City marketing
1
Court decisions
1
Criticism
1
Event marketing
1
Event-Marketing
1
Frieden
1
Gesetzgebung
1
Großveranstaltung
1
Holiday behaviour
1
Immaterialgüterrechte
1
Intellectual property rights
1
Kritik
1
Legislation
1
Markenartikel
1
Peace
1
Performance measurement
1
Performance-Messung
1
Rechtsprechung
1
Sponsoring
1
Sponsorship
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
German
3
English
2
Author
All
Bühler, André W.
1
Carlson, Jamie
1
Martin, Brett A. S.
1
Nufer, Gerd
1
O'Connor, Peter
1
Pohlmann, Andreas
1
Rahman, Mohammad M.
1
Rosenberger, Philip J.
1
Séguin, Benoit
1
Weeks, Clinton S.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of sport management : the official journal of the North American Society of Sport Management
27
International journal of sports marketing & sponsorship
26
European Sport management quarterly : ESMQ
23
Journal of sports economics
23
International journal of sport management and marketing : IJSMM
22
International journal of sport finance
15
Sport management review
14
Journal of business research : JBR
10
International journal of event and festival management
7
European journal of marketing : EJM
6
Journal of travel and tourism marketing
5
Tourism management : research, policies, practice
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sport, Business and Management : an international journal ; SBM
4
Applied economics
3
Applied economics letters
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of strategic marketing
3
SpringerLink / Bücher
3
Strategies in sports marketing : technologies and emerging trends
3
Behavioural sports economics : a research companion
2
Gabler Research / Event- und Impaktforschung
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Sportmanagement : SPM
2
The journal of brand management : an international journal
2
Tourism economics : the business and finance of tourism and recreation
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Ambush Marketing
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Business horizons
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
2
Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie
;
Rosenberger, Philip J.
;
Rahman, Mohammad M.
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
Saved in:
3
Das Olympiaschutzgesetz und seine Effekte für die olympische Bewegung in Deutschland
Pohlmann, Andreas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 545-561)
.
2014
Persistent link: https://www.econbiz.de/10010354017
Saved in:
4
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
5
Ambush Marketing im Sport : wie Nicht-Sponsoren Sportveranstaltungen zur Markenkommunikation nutzen
Nufer, Gerd
;
Bühler, André W.
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 145-164)
.
2014
Persistent link: https://www.econbiz.de/10010354123
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->