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subject:"Guerilla-Marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Sponsoring"
~subject:"Sportpolitik"
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Guerilla-Marketing
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Brand management
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Chanavat, Nicolas
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Hartland, Trevor
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Martinent, Guillaume
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Williams-Burnett, Nicola
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Journal of strategic marketing
European Sport management quarterly : ESMQ
34
Journal of sport management : the official journal of the North American Society of Sport Management
27
International journal of sport management and marketing : IJSMM
22
Sport management review
20
International journal of sports marketing & sponsorship
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
Journal of business research : JBR
10
European journal of marketing : EJM
7
International journal of sport finance
7
Journal of promotion management : JPM
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Applied economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
SpringerLink / Bücher
4
Tourism management perspectives : TMP
4
Asia Pacific journal of marketing and logistics
3
Faculty research series / Holy Cross, Economics and Accounting
3
International journal of enterprise network management
3
International journal of event and festival management
3
Journal of sports economics
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Research
3
Sport, Business and Management : an international journal ; SBM
3
Sportmanagement : SPM
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
3
Business horizons
2
Edition HWWI
2
European journal of operational research : EJOR
2
Innovatives Markenmanagement
2
International journal of contemporary hospitality management
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of vacation marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Strategie, Marketing und Informationsmanagement
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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2
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
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