Protecting the Olympic brand : winners and losers
Trevor Hartland and Nicola Williams-Burnett
| Year of publication: |
2012
|
|---|---|
| Authors: | Hartland, Trevor ; Williams-Burnett, Nicola |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 1, p. 69-82
|
| Subject: | Sportveranstaltung | Sport event | Markenführung | Brand management | Sponsoring | Sponsorship | Guerilla-Marketing | Guerilla marketing | Trittbrettfahrerverhalten | Free rider problem | Firmenimage | Corporate reputation | London | 2012 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510632