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subject:"Guerilla-Marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Sponsoring"
~subject:"Sportpolitik"
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Guerilla-Marketing
Sponsoring
Sportpolitik
Sport event
76
Sportveranstaltung
76
Sportmarketing
45
Sports marketing
45
Consumer behaviour
33
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
European Sport management quarterly : ESMQ
34
Journal of sport management : the official journal of the North American Society of Sport Management
27
International journal of sport management and marketing : IJSMM
22
Sport management review
20
International journal of sports marketing & sponsorship
18
Journal of business research : JBR
10
European journal of marketing : EJM
7
International journal of sport finance
7
Journal of promotion management : JPM
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Applied economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
SpringerLink / Bücher
4
Tourism management perspectives : TMP
4
Asia Pacific journal of marketing and logistics
3
Faculty research series / Holy Cross, Economics and Accounting
3
International journal of enterprise network management
3
International journal of event and festival management
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Research
3
Sport, Business and Management : an international journal ; SBM
3
Sportmanagement : SPM
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
3
Business horizons
2
Edition HWWI
2
European journal of operational research : EJOR
2
Innovatives Markenmanagement
2
International journal of contemporary hospitality management
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of sports economics
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Strategie, Marketing und Informationsmanagement
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ECONIS (ZBW)
16
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1
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10
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16
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1
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
2
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
3
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
Saved in:
4
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
Saved in:
5
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
6
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
7
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
8
Advances in sport sponsorship revenue forecasting : an event history analysis approach
Jensen, Jonathan A.
;
Turner, Brian A.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
Saved in:
9
Foreign Corrupt Practices Act cases impact sport marketing strategies
Dodds, Mark A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 258-260
Persistent link: https://www.econbiz.de/10011415253
Saved in:
10
Special issue: Marketing sport event tourism
2014
Persistent link: https://www.econbiz.de/10010417513
Saved in:
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