//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Guerilla-Marketing"
~isPartOf:"Strategies in sports marketing : technologies and emerging trends"
~subject:"Sponsoring"
~subject:"Sportpolitik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sport event"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Guerilla-Marketing
Sponsoring
Sportpolitik
Sport event
7
Sportveranstaltung
7
Spain
4
Spanien
4
Sportmarketing
4
Sports marketing
4
Consumer behaviour
2
Konsumentenverhalten
2
Sponsorship
2
Advertising effects
1
Brand image
1
City marketing
1
Costs
1
Emotion
1
Ethics
1
Ethik
1
Guerilla marketing
1
Kosten
1
Markenimage
1
Motorsport
1
Perception
1
Singapore
1
Singapur
1
Stadt
1
Stadtmarketing
1
Town
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
English
3
Author
All
Aragonés-Jericó, Cristina
1
Breuer, Christoph
1
Liu, Ran
1
Rumpf, Christopher
1
Thwaites, Des
1
Published in...
All
Strategies in sports marketing : technologies and emerging trends
European Sport management quarterly : ESMQ
34
Journal of sport management : the official journal of the North American Society of Sport Management
27
International journal of sport management and marketing : IJSMM
22
Sport management review
20
International journal of sports marketing & sponsorship
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
Journal of business research : JBR
10
European journal of marketing : EJM
7
International journal of sport finance
7
Journal of promotion management : JPM
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Applied economics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
SpringerLink / Bücher
4
Tourism management perspectives : TMP
4
Asia Pacific journal of marketing and logistics
3
Faculty research series / Holy Cross, Economics and Accounting
3
International journal of enterprise network management
3
International journal of event and festival management
3
Journal of sports economics
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Research
3
Sport, Business and Management : an international journal ; SBM
3
Sportmanagement : SPM
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
3
Business horizons
2
Edition HWWI
2
European journal of operational research : EJOR
2
Innovatives Markenmanagement
2
International journal of contemporary hospitality management
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Strategie, Marketing und Informationsmanagement
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The transfer from a major sport event to a sponsoring brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
Saved in:
2
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
3
Ambush marketing
Liu, Ran
;
Thwaites, Des
- In:
Strategies in sports marketing : technologies and …
,
(pp. 187-202)
.
2014
Persistent link: https://www.econbiz.de/10010362967
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->