Ambush marketing
Year of publication: |
2014
|
---|---|
Authors: | Liu, Ran ; Thwaites, Des |
Published in: |
Strategies in sports marketing : technologies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5994-0. - 2014, p. 187-202
|
Subject: | Guerilla-Marketing | Guerilla marketing | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Ethik | Ethics |
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