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subject:"Guerilla-Marketing"
~person:"Fink, Janet S."
~subject:"Ball game"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Guerilla-Marketing
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Fink, Janet S.
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
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2
Women's sport spectatorship : an exploration of men's influence
Farrell, Annemarie
;
Fink, Janet S.
;
Fields, Sarah K.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
3
,
pp. 190-201
Persistent link: https://www.econbiz.de/10009240767
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