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subject:"Guerilla-Marketing"
~source:"econis"
~subject:"Ball game"
~subject:"Ballsport"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Guerilla-Marketing
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536
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Journal of sports economics
31
International journal of sport finance
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Sport management review
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Applied economics
6
International journal of sports marketing & sponsorship
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European Sport management quarterly : ESMQ
4
The journal of gambling business and economics
3
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Omega : the international journal of management science
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Sport, Business and Management : an international journal ; SBM
2
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Business and Economic Research : BER
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Business horizons
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Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Financial Studies : open access journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of event and festival management
1
International journal of forecasting
1
International journal of services and operations management
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of economics and finance : JEF
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
2
Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment
Ehrlich, Justin
;
Potter, Joel
;
Sanders, shane
;
Paul, …
- In:
International journal of sport finance
19
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014508047
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3
Modelling player ratings in One Day International cricket using the Modified Duckworth-Lewis method
Asif, Muhammad
;
Yousaf, Muhammad
- In:
IMA journal of management mathematics
35
(
2024
)
2
,
pp. 267-284
Persistent link: https://www.econbiz.de/10014526123
Saved in:
4
Behavioral biases in daily fantasy baseball : the case of the hot hand
Losak, Jeremy M.
;
Weinbach, Andrew P.
;
Paul, Rodney J.
- In:
Journal of sports economics
24
(
2023
)
3
,
pp. 374-401
Persistent link: https://www.econbiz.de/10014245981
Saved in:
5
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
6
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
7
Does time matter? : How major league baseball secondary market sellers make ticket pricing decisions
Lee, Yohan
;
Morse, Alan
;
Hyun, Moonsup
;
Shapiro, Stephen L.
- In:
Sport, Business and Management : an international …
13
(
2023
)
3
,
pp. 397-415
Persistent link: https://www.econbiz.de/10014317851
Saved in:
8
Mass gathering sport events and the spread of viral respiratory infection : Japanese professional baseball and influenza
Funahashi, Hiroaki
;
Cardazzi, Alexander
;
Watanabe, …
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 551-578
Persistent link: https://www.econbiz.de/10014295400
Saved in:
9
College football television and attendance : the problem with selection bias
Losak, Jeremy M.
;
Marteka, Samuel
;
Mangos, Mackenzie
- In:
International journal of sport finance
18
(
2023
)
4
,
pp. 179-194
Persistent link: https://www.econbiz.de/10014475204
Saved in:
10
Fewer teams, more games, larger attendance? : evidence from the structural change in basketbal's EuroLeague
Di Mattia, Alessandro
;
Krumer, Alex
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014290535
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