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subject:"Guerilla-Marketing"
~subject:"Ball game"
~subject:"Event-Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Guerilla-Marketing
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Sportveranstaltung
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535
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456
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Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
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Journal of sports economics
31
International journal of sport management and marketing : IJSMM
15
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
15
International journal of sport finance
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management : research, policies, practice
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European Sport management quarterly : ESMQ
11
International journal of event and festival management
11
International journal of sports marketing & sponsorship
9
Journal of travel and tourism marketing
7
Applied economics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of business research : JBR
5
Sport, Business and Management : an international journal ; SBM
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Tourism management perspectives : TMP
5
Journal of promotion management : JPM
4
European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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The journal of gambling business and economics
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Tourism economics : the business and finance of tourism and recreation
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Asia Pacific journal of marketing and logistics
2
International journal of contemporary hospitality management
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Omega : the international journal of management science
2
Scandinavian journal of hospitality and tourism
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Amfiteatru economic : an economic and business research periodical
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Annales Universitatis Mariae Curie-Skłodowska / H
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Applied economics letters
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Applied financial economics letters
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Business and Economic Research : BER
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ECONIS (ZBW)
269
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
3
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
4
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
5
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
6
Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment
Ehrlich, Justin
;
Potter, Joel
;
Sanders, shane
;
Paul, …
- In:
International journal of sport finance
19
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014508047
Saved in:
7
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
8
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
9
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
Saved in:
10
Modelling player ratings in One Day International cricket using the Modified Duckworth-Lewis method
Asif, Muhammad
;
Yousaf, Muhammad
- In:
IMA journal of management mathematics
35
(
2024
)
2
,
pp. 267-284
Persistent link: https://www.econbiz.de/10014526123
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