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subject:"Handelsmarke"
~person:"Dekimpe, Marnik G."
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
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Handelsmarke
Konsumentenverhalten
Lieferantenmanagement
Discounters
7
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Deutschland
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Food retailing
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Germany
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Lebensmitteleinzelhandel
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Dekimpe, Marnik G.
Deleersnyder, Barbara
7
Koll, Oliver
4
Steenkamp, Jan-Benedict E. M.
3
Wick, Ingeborg
3
Carpenter, Jason M.
2
Fritz, Wolfgang
2
Geyskens, Inge
2
Jürgens, Ulrich
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Schmalhaus, Daniel
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Twardawa, Wolfgang
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Vroegrijk, Mark
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White, Alan G.
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Zielke, Stephan
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Bauer, Hans H.
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Behr, Dieter
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Bolyos, Lisa
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Borsdorf, Ronald
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Bruttel, Lisa Verena
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Böckermann, Gregor
1
Campaniolo, Daniela
1
Campo, Katia
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Carey, Robin
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Carlson, Jeffrey R.
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Crawford, Robert J.
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Dekimpe, M. G.
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DelVecchio, Devon
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Fornari, Edoardo
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ERIM report series research in management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
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ECONIS (ZBW)
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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
Saved in:
3
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
4
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
5
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
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