Does private-label production by national-brand manufacturers create discounter goodwill?
Year of publication: |
2013
|
---|---|
Authors: | Ter Braak, Anne ; Deleersnyder, Barbara ; Geyskens, Inge ; Dekimpe, Marnik G. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 343-357
|
Subject: | Private label | Shelf allocation | Sourcing decisions | Discounters | Channel relationships | Handelsmarke | Store brand | Vertriebsweg | Distribution channel | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
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