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subject:"Holiday behaviour"
~isPartOf:"International journal of leisure and tourism marketing : IJLTM"
~person:"Rajagopal"
~subject:"Brand image"
~subject:"Service quality"
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Holiday behaviour
Brand image
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Tourism industry
8
Tourismuswirtschaft
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Rajagopal
Gertner, Rosane K.
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Guiry, Michael
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Ala'a Nimer Abukhalifeh
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Badaruddin Mohamed
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International journal of leisure and tourism marketing : IJLTM
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Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
2
Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
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