Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Alternative title: | Contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry |
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Year of publication: |
2017
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Authors: | Rajagopal |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 5.2016/2017, 3, p. 199-201
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Subject: | Tourismuswirtschaft | Tourism industry | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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