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subject:"India"
type_genre:"Hochschulschrift"
~accessRights:"restricted"
~isPartOf:"Economic studies"
~isPartOf:"Farming & rural systems economics"
~isPartOf:"Innovatives Markenmanagement"
~subject:"Agrarkredit"
~subject:"Marke"
~type_genre:"Aufsatzsammlung"
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Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken : Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika
Hegner, Sabrina
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2012
Interdisziplinäre Analyse des Vertrauenskonstrukts -- Interkulturelle bzw. entwicklungsökonomische Betrachtung.- Identifizierung von Determinanten des Markenvertrauens -- Empirische Skalenvalidierung eines Markenvertrauensmodells.
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