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subject:"India"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Consumer behaviour"
~type:"article"
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India
Consumer behaviour
Einzelhandel
3
Fashion
3
Konsumentenverhalten
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Retail trade
3
Textile distribution
3
Textilhandel
3
E-commerce
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Einzelhandelspreis
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Electronic Commerce
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Fast fashion retailing
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Gender
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Gender, race and sub-culture
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Generation Y
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Geschlecht
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Kano’s approach
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Market segmentation
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Online retail
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Online retailing
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Online-Handel
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Verkaufsförderung
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big data
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fashion
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merchandising
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pricing practices
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retail pricing
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retailing
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segmented Kano perspective
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Audrezet, Alice
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Baier, Daniel
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Parguel, Béatrice
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Rese, Alexandra
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Schlee, Tobias
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of fashion marketing and management
42
Journal of retailing and consumer services
39
International journal of retail & distribution management
19
The international review of retail, distribution and consumer research
18
Journal of business research : JBR
16
Journal of global fashion marketing : JGfM
14
International journal of consumer studies
10
International journal of retail and distribution management
9
Young consumers : insight and ideas for responsible marketers
8
Asia Pacific journal of marketing and logistics
4
International journal of business and globalisation : IJBG
4
Sustainability in fashion : a cradle to upcycle approach
4
Cogent business & management
3
Electronic commerce research
3
Global business review
3
International journal of business innovation and research
3
International journal of production economics
3
Journal of consumer marketing
3
Journal of risk and financial management : JRFM
3
South Asian journal of management : SAJM
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Analytical modeling research in fashion business
2
Australasian marketing journal
2
Cleaner and responsible consumption
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Paradigm : the journal of Institute of Management Technology
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Sustainable fashion : consumer awareness and education
2
Textiles and clothing sustainability : sustainable fashion and consumption
2
The IUP journal of brand management : IJBRM
2
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Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
2
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
3
The need for services and technologies in physical fast fashion stores : Generation Y's opinion
Rese, Alexandra
;
Schlee, Tobias
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1437-1459
Persistent link: https://www.econbiz.de/10012178637
Saved in:
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