Pricing in online fashion retailing : implications for research and practice
Steve Wood, Iain Watson and Christoph Teller
| Year of publication: |
2021
|
|---|---|
| Authors: | Wood, Steve ; Watson, Iain ; Teller, Christoph |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 11/12, p. 1219-1242
|
| Subject: | big data | merchandising | Online retail | pricing practices | retail pricing | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Textilhandel | Textile distribution | Mode | Fashion | Electronic Commerce | E-commerce | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1900334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623870