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subject:"Indien"
~accessRights:"restricted"
~person:"Hegner, Sabrina"
~subject:"Emerging economies"
~subject:"KMU"
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Hegner, Sabrina
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The journal of product & brand management
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ECONIS (ZBW)
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Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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2
Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken : Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika
Hegner, Sabrina
-
2012
Interdisziplinäre Analyse des Vertrauenskonstrukts -- Interkulturelle bzw. entwicklungsökonomische Betrachtung.- Identifizierung von Determinanten des Markenvertrauens -- Empirische Skalenvalidierung eines Markenvertrauensmodells.
Persistent link: https://www.econbiz.de/10014015851
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