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subject:"Innovation"
type_genre:"Fallstudie"
~accessRights:"restricted"
~isPartOf:"Strategic marketing cases in emerging markets"
~subject:"International competition"
~subject:"Polen"
~type_genre:"Non-commercial literature"
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Diageo PLC
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Strategic marketing cases in emerging markets
Discussion paper / Centre for Economic Policy Research
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Diageo in Turkey : the lion's milk versus global spirits
Tuncalp, Deniz
;
Ozturkcan, Selcen
- In:
Strategic marketing cases in emerging markets
,
(pp. 47-60)
.
2017
Persistent link: https://www.econbiz.de/10011667537
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