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subject:"Innovation adoption"
~person:"Al-Bashayreh, Mohmood Ghaleb"
~person:"Hertel, Manuel"
~person:"Yang, Hongwei Chris"
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Innovation adoption
Consumer attitudes
6
Innovationsakzeptanz
6
Verbrauchereinstellung
6
Viral marketing
3
Virales Marketing
3
Deutschland
2
Energieeinsparung
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Al-Bashayreh, Mohmood Ghaleb
Hertel, Manuel
Yang, Hongwei Chris
Jain, Kokil
3
Zhou, Liuning
3
Bashir, Irfan
2
Heidenreich, Sven
2
Hietschold, Nadine
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Iqbal, Zeeshan
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Asia Pacific journal of marketing and logistics
1
Journal of consumer marketing
1
Journal of targeting, measurement and analysis for marketing
1
Psychology & marketing
1
Springer Gabler Research
1
Wie viel Markt und wie viel Regulierung braucht eine nachhaltige Agrarentwicklung? : 53. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 25. bis 27. September 2013
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ECONIS (ZBW)
6
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Antecedents of acceptance model for e-procurement in Jordanian public shareholding firms
Almajali, Dmaithan Abdelkarim
;
Majali, Tha'er
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 663-684
Persistent link: https://www.econbiz.de/10014332325
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2
Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris
;
Wang, Yingqi
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
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3
Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen : eine Kausaluntersuchung am Beispiel der Gartenbaubranche
Hertel, Manuel
;
Menrad, Klaus
- In:
Wie viel Markt und wie viel Regulierung braucht eine …
,
(pp. 319-330)
.
2014
Persistent link: https://www.econbiz.de/10010423778
Saved in:
4
Adoption energieeffizienter Techniken in KMU : das Management im Fokus einer empirischen Untersuchung
Hertel, Manuel
-
2014
Persistent link: https://www.econbiz.de/10010376007
Saved in:
5
Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris
;
Liu, Hui
;
Zhou, Liuning
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
Saved in:
6
Extending TPB and TAM to mobile viral marketing : an exploratory study on American young consumers, mobile viral marketing attitude, intent and behavior
Yang, Hongwei Chris
;
Zhou, Liuning
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009270766
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