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subject:"Innovation adoption"
~person:"Drennan, Judy"
~person:"Pagani, Margherita"
~subject:"Wireless communications"
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Innovation adoption
Wireless communications
Mobile phone
7
Mobiltelefon
7
Consumer behaviour
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Konsumentenverhalten
6
Innovationsakzeptanz
4
Australia
3
Australien
3
Mobile Marketing
3
Mobile marketing
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Brand management
2
Markenführung
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Marketing management
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Marketingmanagement
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Mobile Business
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Mobile business
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Mobile communications
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Mobilkommunikation
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Branding
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Comparison
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Consumer acceptance of new marketing platforms
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Customer value
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E-Health
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E-health
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Global marketing
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Innovation diffusion
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Drennan, Judy
Pagani, Margherita
Gupta, Apoorv
5
Ponticelli, Jacopo
5
Tesei, Andrea
5
Bamoriya, Hemant
3
Michels, Marius
3
Mußhoff, Oliver
3
Velmurugan, Manivannan Senthil
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Velmurugan, Masa Sakthi
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Venkatesh, Viswanath
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Altpeter, Marco
2
Ameen, Nisreen
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Basoglu, Nuri
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Baumüller, Heike
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Bilgihan, Anil
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Björkegren, Daniel
2
Bonke, Vanessa
2
Chakraborty, Debarun
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Daim, Tugrul U.
2
Enste, Peter
2
Foo, Pik-Yin
2
Gao, Tao
2
Groß, Michael
2
Gupta, Ruchita
2
Jain, Karuna
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Kaila, Heidi
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Karjaluoto, Heikki
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Kim, Jong Seok
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Kumar, Vikas
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Kumra, Rajeev
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Laukkanen, Tommi
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Liébana-Cabanillas, Francisco
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Malik, Anjali
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Merkel, Sebastian
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Okumus, Bendegul
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Ozturk, Ahmet Bulent
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Ramos de Luna, Iviane
2
Rohm, Andrew J.
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Business horizons
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Health marketing quarterly
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Journal of business research : JBR
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The service industries journal
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ECONIS (ZBW)
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Understanding consumers' decisions to adopt technology-enabled transformative services
Schuster, Lisa
;
Drennan, Judy
;
Lings, Ian
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 846-864
Persistent link: https://www.econbiz.de/10011416848
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
Consumer acceptance of an SMS-assisted smoking cessation intervention : a multicountry study
Andrews, Lynda
;
Cacho-Elizondo, Silvia
;
Drennan, Judy
; …
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009745224
Saved in:
4
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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