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subject:"Innovation management"
~person:"Wang, Alex"
~subject:"Brand"
~subject:"Frankreich"
~subject:"USA"
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Effects of content class with endorsement and information relevancy on purchase intention
Wang, Alex
;
Lin, Carolyn
- In:
Management research review
34
(
2011
)
4
,
pp. 417-435
Persistent link: https://www.econbiz.de/10009011433
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