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subject:"Innovation management"
~subject:"Branchenentwicklung"
~subject:"Brand"
~subject:"United States"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Eye Tracking in der Sport- und Veranstaltungsbranche
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Foundations of economic change : a Schumpeterian view on behaviour, interaction and aggregate outcomes
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Pre-Purchase-Behavior im Online-Sportfachhandel von Tennisequipment
Martin, Nadine
;
Dinkel, Michael
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 65-78)
.
2019
Persistent link: https://www.econbiz.de/10011997815
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2
Why does sports equipment sometimes become too sophisticated and expensive? : a case study of the overshooting hypothesis in board sports
Thomas, Stuart
;
Potts, Jason
- In:
Foundations of economic change : a Schumpeterian view …
,
(pp. 525-538)
.
2017
Persistent link: https://www.econbiz.de/10011889591
Saved in:
3
Die empirische Positionierungsstudie auf Basis von Realmarkenbeurteilungen : ein Beispiel aus dem Markt für Sportswear
Riedl, Joachim
;
Eggers, Barbara
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 549-573)
.
2013
Persistent link: https://www.econbiz.de/10009780071
Saved in:
4
Innovationsmanagement am Beispiel eines neuartigen Fitnessgerätes
Fischer, Gerrit
;
Fischer, Herwig
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 139-167)
.
2011
Persistent link: https://www.econbiz.de/10009269986
Saved in:
5
Sports equipment : mixing performance with brands - the role of the consumers
Hauge, Atle
- In:
Brands and branding geographies
,
(pp. 91-106)
.
2011
Persistent link: https://www.econbiz.de/10009296599
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