Sports equipment : mixing performance with brands - the role of the consumers
Year of publication: |
2011
|
---|---|
Authors: | Hauge, Atle |
Published in: |
Brands and branding geographies. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84980-159-2. - 2011, p. 91-106
|
Subject: | Sportartikel | Sports equipment | Markenartikel | Brand | Verbraucher | Consumers |
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