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subject:"Innovation management"
~subject:"Brand"
~subject:"United States"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Die empirische Positionierungsstudie auf Basis von Realmarkenbeurteilungen : ein Beispiel aus dem Markt für Sportswear
Riedl, Joachim
;
Eggers, Barbara
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 549-573)
.
2013
Persistent link: https://www.econbiz.de/10009780071
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2
Innovationsmanagement am Beispiel eines neuartigen Fitnessgerätes
Fischer, Gerrit
;
Fischer, Herwig
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 139-167)
.
2011
Persistent link: https://www.econbiz.de/10009269986
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3
Sports equipment : mixing performance with brands - the role of the consumers
Hauge, Atle
- In:
Brands and branding geographies
,
(pp. 91-106)
.
2011
Persistent link: https://www.econbiz.de/10009296599
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