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subject:"Innovation management"
~subject:"Customer integration"
~subject:"Marketing"
~subject:"Supplier relationship management"
~type_genre:"Fallstudie"
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Innovation management
Customer integration
Marketing
Supplier relationship management
Beziehungsmarketing
445
Relationship marketing
445
Deutschland
138
Germany
138
Theorie
63
Theory
63
Kundenmanagement
42
Marketingmanagement
41
Marketing management
38
Lieferantenmanagement
36
Social Web
29
Social web
29
Customer satisfaction
28
Kundenzufriedenheit
28
USA
27
United States
27
Innovationsmanagement
26
Dienstleistungsqualität
22
Kundenorientierung
22
Service quality
22
Strategisches Management
22
Beziehungsmanagement
21
Prozessmanagement
21
Business process management
20
Unternehmen
20
Consumer behaviour
19
Erfolgsfaktor
19
Konsumentenverhalten
19
Qualitätsmanagement
19
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19
Success factor
19
Brand management
18
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18
Quality management
18
Automotive industry
17
Electronic Commerce
17
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17
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Book / Working Paper
63
Article
29
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Fallstudie
Article in journal
2,795
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2,795
Aufsatz im Buch
504
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504
Hochschulschrift
327
Thesis
273
Collection of articles of several authors
159
Sammelwerk
159
Graue Literatur
156
Non-commercial literature
156
Aufsatzsammlung
117
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92
Arbeitspapier
72
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72
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62
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62
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51
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50
Lehrbuch
48
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45
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41
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41
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34
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22
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17
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17
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8
Sammlung
8
Reprint
7
Fallstudiensammlung
6
Festschrift
6
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6
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6
Bibliografie
4
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4
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4
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4
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3
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German
50
English
45
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Bruhn, Manfred
6
Hollensen, Svend
4
Homburg, Christian
4
Bjerre, Mogens
2
Hougaard, Søren
2
Ihl, Christoph
2
Mattmüller, Roland
2
Opresnik, Marc Oliver
2
Pepels, Werner
2
Piller, Frank T.
2
Reichwald, Ralf
2
Schaller, Christian
2
Seifert, Sascha
2
Steinhoff, Fee
2
Ahlert, Martin
1
Altinay, Levent
1
Amarilli, Fabrizio
1
Ammann, Verena
1
Andersen, Jørn Bang
1
Anderson, Alistair R.
1
Backhaus, Klaus
1
Baglieri, Enzo
1
Baron, Steve
1
Bernecker, Michael
1
Biehl, Marjorie Luísa
1
Blaeser-Benfer, Andreas
1
Bodin, Jan
1
Bremecker, Michael
1
Breuer, Henning
1
Brunner, Jean-Claude
1
Buchner, Reinhart
1
Burkhart, Tina
1
Carù, Antonella
1
Cook, Scott
1
DaSilva, Carlos M.
1
Degen, Helmut
1
Dennis, Charles
1
Edvardsson, Bo
1
Feng, Junwei
1
Fetscherin, Marc
1
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RWTH Aachen
1
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1
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Gabler Edition Wissenschaft
4
DUV / Wirtschaftswissenschaft
2
Gabler-Lehrbuch
2
HMD : Praxis der Wirtschaftsinformatik
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Strategy and communication for innovation
2
The journal of business & industrial marketing
2
Zukunft im Handel : Studien für die Praxis
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Basler Schriften zum Marketing
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Building corporate identity, image and reputation in the digital era
1
Cases on ...
1
Comparative entrepreneurship initiatives : studies in China, Japan and the USA
1
Customer relations
1
E-business managerial aspects, solutions and case studies
1
Edition Lebensmittel-Zeitung
1
Europäische Hochschulschriften / 5
1
Evolving towards the internetworked enterprise : technological and organizational perspectives
1
Gabler Lehrbuch
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
HRM and marketing orientation in the new era
1
Harvard business review : HBR
1
Heidelberger Fachbücher für Praxis und Studium
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Intelligent information systems
1
International journal of innovation management
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Kohlhammer Krankenhaus
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Lehrbuch
1
Management - Business for professionals
1
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Marketing - Management
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ECONIS (ZBW)
92
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An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
2
New product development and manufacturability techniques and analytics
Smith, Alan D.
- In:
Organizational productivity and performance …
,
(pp. 80-95)
.
2017
Persistent link: https://www.econbiz.de/10011568341
Saved in:
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
4
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
5
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
6
Reifegradmodell zur digitalen Kundeninteraktion im Internet
Jüngst, Johannes
-
2016
Persistent link: https://www.econbiz.de/10011550237
Saved in:
7
Marketing : a relationship perspective
Hollensen, Svend
;
Opresnik, Marc Oliver
-
2015
-
Second edition
Persistent link: https://www.econbiz.de/10014009182
Saved in:
8
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
9
Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
Saved in:
10
How to make profit through micro blogging? : the case of Dell on Twitter
Karunaratna, Charleen
;
Lü, Kevin
- In:
HRM and marketing orientation in the new era
,
(pp. 255-266)
.
2013
Persistent link: https://www.econbiz.de/10010236502
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