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subject:"Innovationsmanagement"
~isPartOf:"Consumer brand relationships : meaning, measuring, managing"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
Consumer behaviour
United States
Beziehungsmarketing
5
Brand
5
Brand management
5
Markenartikel
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Markenführung
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Relationship marketing
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Aufsatz im Buch
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Albert, Noël
1
Brandão, Euler Alves
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Gonçalves Filho, Cid
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Pruyn, Ad
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Roy, Subhadip
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Santos Júnior, Antonio Augusto
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Souki, Gustavo Quiroga
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Consumer brand relationships : meaning, measuring, managing
Customer Relationship Management : the ultimate guide to efficient use of CRM
10
Handbook of research on customer engagement
10
Handbook of research on customer equity in marketing
8
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
5
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Does marketing need reform? : fresh perspectives on the future
4
Handbook of brand relationships
4
Handbook of research on retailer-consumer relationship development
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Customer-centric knowledge management : concepts and applications
3
Customer-centric marketing strategies : tools for building organizational performance
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Kundenbeziehungen im Dienstleistungsbereich
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management of technology and innovation in Japan : with 28 tables
3
Nachhaltige Zukunftsmärkte : Orientierungen für unternehmerische Innovationsprozesse im 21. Jahrhundert
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Software for people : fundamentals, trends and best practices
3
The Routledge handbook of service research insights and ideas
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Advancing knowledge and the knowledge economy
2
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ECONIS (ZBW)
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Brand relationships in the commodity market
Santos Júnior, Antonio Augusto
;
Gonçalves Filho, Cid
; …
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 198-223)
.
2015
Persistent link: https://www.econbiz.de/10011279671
Saved in:
2
A new consumer brand relationships framework
Sreejesh, S.
;
Roy, Subhadip
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 165-197)
.
2015
Persistent link: https://www.econbiz.de/10011279717
Saved in:
3
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
4
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
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