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subject:"Innovationsmanagement"
~person:"Chan-Olmsted, Sylvia M."
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
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Chan-Olmsted, Sylvia M.
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Handbook of social media management : value chain and business models in changing media markets
1
The handbook of communication engagement
1
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ECONIS (ZBW)
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Emotional engagement in a new marketing communication environment
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
The handbook of communication engagement
,
(pp. 421-437)
.
2018
Persistent link: https://www.econbiz.de/10011871824
Saved in:
2
Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.
;
Cho, Moonhee
;
Yim, Mark Yi-cheon
- In:
Handbook of social media management : value chain and …
,
(pp. 737-749)
.
2013
Persistent link: https://www.econbiz.de/10009763845
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