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subject:"Innovationsmanagement"
~person:"Huber, Frank"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Innovationsmanagement
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Huber, Frank
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
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1
Preisfairness als Schlüssel zur Kundenzufriedenheit
Herrmann, Andreas
;
Huber, Frank
;
Wricke, Martin
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 235-257)
.
2001
Persistent link: https://www.econbiz.de/10001638501
Saved in:
2
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
Saved in:
3
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
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