//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Innovationsmanagement"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Forschungsbericht"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer orientation"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Innovationsmanagement
Consumer behaviour
United States
Beziehungsmarketing
3,391
Relationship marketing
3,391
Deutschland
592
Germany
592
Theorie
472
Theory
472
Konsumentenverhalten
402
Customer satisfaction
249
Kundenzufriedenheit
249
Marketing management
230
Marketingmanagement
230
Lieferantenmanagement
223
Supplier relationship management
223
E-commerce
209
Electronic Commerce
209
Social Web
203
Social web
203
Dienstleistungsqualität
180
Service quality
180
Customer integration
149
Kundenintegration
149
Customer value
146
Kundenwert
146
USA
142
Brand management
141
Markenführung
141
Innovation management
115
Internet marketing
107
Online-Marketing
107
Erfolgsfaktor
93
Online retailing
93
Online-Handel
93
Success factor
93
Customer service
90
Kundenservice
90
Computer-assisted marketing
84
Dienstleistungssektor
84
more ...
less ...
Online availability
All
Undetermined
131
Free
10
Type of publication
All
Article
620
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliografie
Forschungsbericht
Article in journal
7,501
Aufsatz in Zeitschrift
7,501
Book section
620
Hochschulschrift
318
Thesis
255
Graue Literatur
250
Non-commercial literature
250
Arbeitspapier
174
Working Paper
174
Collection of articles of several authors
105
Sammelwerk
105
Conference paper
75
Konferenzbeitrag
75
Aufsatzsammlung
72
Case study
70
Fallstudie
70
Bibliografie enthalten
28
Bibliography included
28
Ratgeber
25
Guidebook
24
Handbook
19
Handbuch
19
Konferenzschrift
19
Lehrbuch
19
Textbook
16
Collection of articles written by one author
15
Sammlung
15
Reprint
12
Conference proceedings
10
Glossar enthalten
7
Glossary included
7
Festschrift
5
Amtsdruckschrift
4
Government document
4
Interview
4
Systematic review
4
Übersichtsarbeit
4
Mikroform
3
more ...
less ...
Language
All
English
456
German
170
Author
All
Bruhn, Manfred
6
Fournier, Susan
6
Reichwald, Ralf
6
Stauss, Bernd
5
Hadwich, Karsten
4
Hansen, Ursula
4
Kumar, V.
4
Piller, Frank T.
4
Tuzovic, Sven
4
Bauer, Hans H.
3
Belz, Christian
3
Birker, Benjamin
3
Büttgen, Marion
3
Hennig-Thurau, Thorsten
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Skiera, Bernd
3
Steinhoff, Fee
3
Tsiotsou, Rodoula H.
3
Wiesel, Thorsten
3
Wilde, Klaus D.
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Baier, Daniel
2
Balderjahn, Ingo
2
Balqiah, Tengku Ezni
2
Benkenstein, Martin
2
Bennemann, Stefan
2
Berry, Leonard L.
2
Bliemel, Friedhelm
2
Browne, Glenn J.
2
Brusch, Michael
2
Capriello, Antonella
2
Chan-Olmsted, Sylvia M.
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
more ...
less ...
Institution
All
Fraunhofer-Informationszentrum Raum und Bau
1
Institut für Sozialwissenschaftliche Forschung <München>
1
Published in...
All
Customer Relationship Management : the ultimate guide to efficient use of CRM
10
Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
8
Handbook of research on customer equity in marketing
8
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Experience : Forum Dienstleistungsmanagement
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Does marketing need reform? : fresh perspectives on the future
4
Handbook of brand relationships
4
Handbook of research on retailer-consumer relationship development
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer engagement marketing
3
Customer-centric knowledge management : concepts and applications
3
Customer-centric marketing strategies : tools for building organizational performance
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Kundenbeziehungen im Dienstleistungsbereich
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management of technology and innovation in Japan : with 28 tables
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Software for people : fundamentals, trends and best practices
3
The Routledge handbook of service research insights and ideas
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Advancing knowledge and the knowledge economy
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
2
more ...
less ...
Source
All
ECONIS (ZBW)
624
Showing
1
-
10
of
624
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
3
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
4
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
5
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
6
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
7
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
9
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
10
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->