Deconstructing the role of consumer engagement within social media
Year of publication: |
2023
|
---|---|
Authors: | Kumar, Anaya ; Shirish, Anuragini |
Published in: |
Management and marketing for improved retail competitiveness and performance. - Hershey, PA : IGI Global, ISBN 978-1-6684-8574-3. - 2023, p. 320-340
|
Subject: | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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