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subject:"Innovationsmanagement"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
~type_genre:"Hochschulschrift"
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Innovationsmanagement
Consumer behaviour
United States
Beziehungsmarketing
4,803
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1,214
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1,204
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1,079
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312
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295
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176
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172
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Reichwald, Ralf
7
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Steinhoff, Fee
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4
Hansen, Ursula
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Hennig-Thurau, Thorsten
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Herrmann, Andreas
4
Kumar, V.
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Stauss, Bernd
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Bartl, Michael
3
Belz, Christian
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Birker, Benjamin
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Bliemel, Friedhelm
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Eggert, Andreas
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Eichen, Falko
3
Helm, Sabrina
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Hollebeek, Linda D.
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Huber, Frank
3
Johnson, Michael D.
3
Krafft, Manfred
3
MacInnis, Deborah J.
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Park, C. Whan
3
Schaller, Christian
3
Schumann, Jan Hendrik
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Skiera, Bernd
3
Staack, Yvonne
3
Tsiotsou, Rodoula H.
3
Tuzovic, Sven
3
Walsh, Gianfranco
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Wangenheim, Florian von
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Wiesel, Thorsten
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Wilde, Klaus D.
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2
Ahlert, Dieter
2
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2
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1
Logos Verlag Berlin
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Ludwig-Maximilians-Universität München
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1
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Gabler Edition Wissenschaft
28
SpringerLink / Bücher
11
Customer Relationship Management : the ultimate guide to efficient use of CRM
10
Handbook of research on customer engagement
10
Betriebswirtschaftslehre für Technologie und Innovation
9
Basler Schriften zum Marketing
8
Gabler-Edition Wissenschaft
8
Handbook of research on customer equity in marketing
8
Consumer-brand relationships : theory and practice
7
Europäische Hochschulschriften / 5
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
DUV / Wirtschaftswissenschaft
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Consumer brand relationships : meaning, measuring, managing
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Does marketing need reform? : fresh perspectives on the future
4
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Handbook of brand relationships
4
Handbook of research on retailer-consumer relationship development
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Research
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Schriftenreihe Schwerpunkt Marketing
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Customer-centric knowledge management : concepts and applications
3
Customer-centric marketing strategies : tools for building organizational performance
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
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ECONIS (ZBW)
944
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
3
Digitalization of retailing: customer’s experiences, retail channel choices, and the chief digital officer
Hermes, Anna
-
2022
Persistent link: https://www.econbiz.de/10014435147
Saved in:
4
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
5
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
6
Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty program
Bies, Suzanne
-
2022
Persistent link: https://www.econbiz.de/10013332142
Saved in:
7
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
8
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
9
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
10
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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