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subject:"Intellectual property rights"
~person:"Cesareo, Ludovica"
~subject:"Theory of reasoned action"
~type:"article"
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Intellectual property rights
Theory of reasoned action
Consumer behaviour
4
Konsumentenverhalten
4
Product counterfeiting
4
Produktpiraterie
4
Counterfeiting
3
Anti-counterfeiting campaign
1
Anti-counterfeiting strategy
1
Co-creation
1
Consumer complicity
1
Consumer engagement
1
Consumer-directed anti-counterfeiting measures (CAMs)
1
Copyright infringement
1
Digital goods
1
Digitale Güter
1
Illegaler Handel
1
Illicit trade
1
Immaterialgüterrechte
1
Inflation
1
Intellectual property
1
Internet
1
Italien
1
Italy
1
Luxury goods
1
Luxusgüter
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Online music piracy
1
Piracy
1
Structural equations modeling
1
Subscription-based music services
1
Urheberrechtsverletzung
1
Welt
1
World
1
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Cesareo, Ludovica
Asongu, Simplice
5
Qian, Yi
4
Andrés, Antonio R.
3
Chaudhry, Peggy E.
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Di Liddo, Andrea
3
Wilson, Jeremy M.
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Yang, Deli
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Bian, Xuemei
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Ida Madieha bt. Abdul Ghani Azmi
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Lu, Yuanzhu
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Business horizons
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The journal of consumer marketing
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ECONIS (ZBW)
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United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits
Cesareo, Ludovica
;
Stöttinger, Barbara
- In:
Business horizons
58
(
2015
)
5
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011349253
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2
Consumers' attitude and behavior towards online music piracy and subscription-based services
Cesareo, Ludovica
;
Pastore, Alberto
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010459738
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