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subject:"Internal branding"
~isPartOf:"International studies of management and organization"
~subject:"Corporate culture"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
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Internal branding
Corporate culture
Corporate social responsibility
Firmenimage
Brand architecture
11
Brand management
11
Markenarchitektur
11
Markenführung
11
Corporate reputation
6
Corporate Social Responsibility
4
Unternehmenskultur
4
Higher education institution
3
Hochschule
3
Stakeholder
3
Corporate brand
2
Corporate branding
2
organization management
2
Betriebswirtschaftsstudium
1
Brand
1
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1
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Graduate business education
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1
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1
Nonprofit-Organisation
1
Personality psychology
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Persönlichkeitspsychologie
1
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1
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7
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Bang, Nguyen
3
Melewar, T. C.
3
Navare, Jyoti
3
Sharifah Faridah Syed Alwi
3
Balmer, John M. T.
1
Biraghi, Silvia
1
Evanschitzky, Heiner
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Pace, Stefano
1
Rudd, John M.
1
Saunders, John A.
1
Schultz, Don E.
1
Wang, Wei-Yue
1
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International studies of management and organization
The journal of brand management : an international journal
29
European journal of marketing : EJM
20
Journal of business research : JBR
17
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
8
Corporate reputation review : an international journal
4
Marketing intelligence & planning
4
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
Reputation Management
3
Scandinavian journal of management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Manual of international marketing
2
The IUP journal of brand management : IJBRM
2
The Oxford handbook of corporate reputation
2
The marketing review
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business horizons
1
Business research quarterly : BRQ
1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
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ECONIS (ZBW)
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1
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
4
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
5
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
6
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
7
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
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