Corporate identity at the stakeholder group level
Year of publication: |
April-June 2017
|
---|---|
Authors: | Glanfield, Keith ; Saunders, John A. ; Evanschitzky, Heiner ; Rudd, John M. |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 2, p. 135-158
|
Subject: | Corporate identity | front-line employees | brand community | corporate brand | brand identification | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Stakeholder | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Persönlichkeitspsychologie | Personality psychology |
-
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T., (2021)
-
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C., (2017)
-
Maon, François, (2021)
- More ...
-
Clarifying the brand personality construct in Malaysia
Mohtar, Mozard, (2019)
-
Glanfield, Keith, (2018)
-
Glanfield, Keith, (2018)
- More ...