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subject:"Internal branding"
~person:"Keller, Kevin Lane"
~person:"Vallaster, Christine"
~subject:"Corporate culture"
~subject:"Firmenimage"
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Internal branding
Corporate culture
Firmenimage
Brand architecture
8
Markenarchitektur
8
Brand management
7
Markenführung
7
Corporate reputation
4
Brand
2
Brand extension
2
Markenartikel
2
Markentransfer
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Marketing management
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Marketingmanagement
2
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B-to-B-Marketing
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Brand boundaries
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Brand portfolio
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Business start-up
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Business-to-business marketing
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Consumer behaviour
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Corporate Social Responsibility
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Corporate associations
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Corporate branding
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Keller, Kevin Lane
Vallaster, Christine
Balmer, John M. T.
25
Melewar, T. C.
12
Balmer, John M.T.
6
Bang, Nguyen
6
Burghausen, Mario
5
Greyser, Stephen A.
5
Otubanjo, Olutayo
5
Abratt, Russell
4
Chen, Weifeng
4
Hatch, Mary Jo
4
Rindell, Anne
4
Schultz, Majken
4
Sharifah Faridah Syed Alwi
4
Urde, Mats
4
Anisimova, Tatiana
3
Foroudi, Pantea
3
Iglesias, Oriol
3
Ind, Nicholas
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Podnar, Klement
3
Singh, Jaywant
3
Wiedmann, Klaus-Peter
3
Aaker, David A.
2
Aspara, Jaakko
2
Baumgarth, Carsten
2
Biraghi, Silvia
2
Bravo, Rafael
2
Brexendorf, Tim Oliver
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Deitmar, Hanna Lena
2
Dennis, Charles
2
Epie, Chantal
2
Gambetti, Rossella C.
2
Ghosh, Lopamudra
2
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Reputation Management
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Zeitschrift für KMU und Entrepreneurship : ZfKE
1
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ECONIS (ZBW)
6
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1
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
2
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
3
Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
Saved in:
4
Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke
Vallaster, Christine
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
58
(
2010
)
4
,
pp. 329-335
Persistent link: https://www.econbiz.de/10008807833
Saved in:
5
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
6
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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