Corporate branding and corporate reputation : divided by a shared purpose?
Year of publication: |
2011
|
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Authors: | Fisher-Buttinger, Claudia ; Vallaster, Christine |
Published in: |
Reputation Management. - Berlin : Springer, ISBN 3-642-19265-3. - 2011, p. 59-73
|
Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility |
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