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subject:"International Relations/Trade"
~isPartOf:"Business horizons"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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International Relations/Trade
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Marketingmanagement
Marketing
25
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5
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Berthon, Pierre R.
2
Campbell, Colin L.
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Pitt, Leyland F.
2
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Czaplewski, Andrew J.
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Business horizons
SpringerLink / Bücher
88
Journal of business research : JBR
81
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
60
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
35
Europäische Hochschulschriften / 5
32
Journal of marketing management : MM
31
European journal of marketing : EJM
29
Gabler Edition Wissenschaft
29
Springer eBook Collection
28
Journal of strategic marketing
25
Marketing theory
25
Journal of Islamic marketing : JIMA
24
Springer eBook Collection / Business and Economics
23
Marketing intelligence & planning
22
Journal of marketing
20
Amber Waves
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of business-to-business marketing
17
The journal of business & industrial marketing
17
International journal of islamic marketing and branding
16
International journal of wine business research : IJWBR
16
Journal of the Academy of Marketing Science
16
Australasian Agribusiness Review
15
Cogent business & management
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Wheat Studies
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of Islamic marketing
13
Journal of macromarketing
13
Journal of research in marketing and entrepreneurship : JRME
13
Agricultural Economics Reports
12
Hamburger Schriften zur Marketingforschung
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
McGraw-Hill/Irwin series in marketing
12
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ECONIS (ZBW)
12
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
3
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
4
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
5
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
Saved in:
6
A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
Saved in:
7
Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh
- In:
Business horizons
59
(
2016
)
6
,
pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
Saved in:
8
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
9
Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
Saved in:
10
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
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