//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"International Relations/Trade"
~person:"Keller, Kevin Lane"
~subject:"Absatz"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
International Relations/Trade
Absatz
Konsumentenverhalten
Marketingmanagement
Marketing
26
Marketing management
19
Marketing theory
15
Marketingtheorie
15
Theorie
10
Theory
10
Management
5
USA
5
United States
5
Brand management
3
Markenführung
3
Brand image
2
China
2
Markenimage
2
Advertising
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Brand
1
Business economics
1
Business-to-business marketing
1
Communication
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Digital media
1
Digitale Medien
1
Europa
1
Industrial goods
1
Industriegüter
1
Internet marketing
1
Kommunikation
1
Markenartikel
1
Marketing-Management.
1
Marketing.
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
20
Article
4
Type of publication (narrower categories)
All
Lehrbuch
13
Textbook
11
Aufsatz im Buch
3
Book section
3
Glossar enthalten
3
Glossary included
3
Case study
2
Fallstudie
2
Reprint
2
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Einführung
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
20
German
4
Author
All
Keller, Kevin Lane
Kotler, Philip
87
Meffert, Heribert
38
Bruhn, Manfred
28
Kerin, Roger A.
23
Armstrong, Gary
21
Kirchgeorg, Manfred
21
Pepels, Werner
21
Kuß, Alfred
20
Hartley, Steven W.
19
Wiedmann, Klaus-Peter
19
Peter, Jerome Paul
18
Donnelly, James H.
15
Sheth, Jagdish N.
15
Wilson, William W.
15
Baker, Michael John
14
Tomczak, Torsten
14
Unger, Fritz
14
Homburg, Christian
13
Huber, Frank
13
Burmann, Christoph
12
Piercy, Nigel
12
Rudelius, William
12
Helm, Roland
11
Kleinaltenkamp, Michael
11
Kreutzer, Ralf T.
11
Lim, Weng Marc
11
Gbadamosi, Ayantunji
10
McDonald, Malcolm
10
Aaker, David A.
9
Adeola, Ogechi
9
Backhaus, Klaus
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Hruschka, Harald
9
Koo, Won W.
9
Morgan, Neil A.
9
Runia, Peter
9
Vrontis, Demetris
9
Ahlert, Dieter
8
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Pearson Studium
1
Published in...
All
Always learning
2
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of marketing
1
Legends in consumer behavior
1
Pearson one
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
4
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
5
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
6
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
-
15, global edition
Persistent link: https://www.econbiz.de/10013547290
Saved in:
7
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
8
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
9
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
10
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->