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subject:"International marketing"
~accessRights:"restricted"
~person:"Martin, Silvia L."
~subject:"Marketing theory"
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International marketing
Marketing theory
Business start-up
3
Firm performance
3
Internationales Marketing
3
Marketing capabilities
3
Marketing management
3
Marketingmanagement
3
Unternehmenserfolg
3
Unternehmensgründung
3
Competitive strategy
2
Export venture performance
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International market entry
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International new ventures
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Internationaler Markteintritt
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Wettbewerbsstrategie
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Ambidextrous innovation
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Ambidextrous organization
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Asset parsimony
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Born global firms
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Innovationsmanagement
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KMU
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Lateinamerika
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Latin America
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Marketing
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Marketing communication
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Multinationales Unternehmen
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Organisationale Ambidextrie
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Performance
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Positional advantage
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SME
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Technological turbulence
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Martin, Silvia L.
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Hunt, Shelby D.
6
Sander, Matthias
6
Kleinaltenkamp, Michael
5
Kuß, Alfred
5
Aghazadeh, Hashem
4
Morgan, Neil A.
4
Oh, Han-Mo
4
Boso, Nathaniel
3
Bruhn, Manfred
3
Gnizy, Itzhak
3
Javalgi, Rajshekhar G.
3
Madhavaram, Sreedhar
3
Tadajewski, Mark
3
Varadarajan, Rajan
3
Yang, Man
3
Burmann, Christoph
2
Bıçakcıoğlu-Peynirci, Nilay
2
Cardinali, Silvio
2
Cavusgil, Erin
2
Dekimpe, Marnik G.
2
Di Benedetto, C. Anthony
2
Faroque, Anisur Rahman
2
Feng, Hui
2
Freiling, Jörg
2
Gabrielsson, Peter
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Gutting, Doris
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Hütter, Manuel
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Jaworski, Bernard J.
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Kannan, P. K.
2
Khan, Zaheer
2
Kirchgeorg, Manfred
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Kollmann, Tobias
2
Kowalik, Izabela
2
Krey, Nina
2
Kumar, Satish
2
Kunc, Martin
2
Kushwaha, Tarun
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Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
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Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
2
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
3
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
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