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subject:"International marketing"
~accessRights:"restricted"
~subject:"Firm performance"
~subject:"Marketing theory"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
Firm performance
Marketing theory
Marketing management
3,571
Marketingmanagement
3,571
Consumer behaviour
818
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818
Marketing
787
Relationship marketing
570
Beziehungsmarketing
569
Brand management
549
Markenführung
549
Unternehmenserfolg
452
Online-Marketing
443
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436
Innovation
296
Social Web
279
Social web
279
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278
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261
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243
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243
Brand image
239
Markenimage
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Internationales Marketing
194
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185
Theorie
183
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181
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Markenartikel
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Business-to-business marketing
163
B-to-B-Marketing
162
Lieferantenmanagement
158
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Morgan, Neil A.
7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Hunt, Shelby D.
6
Laukkanen, Tommi
6
Sander, Matthias
6
Aghazadeh, Hashem
5
Kleinaltenkamp, Michael
5
Kuß, Alfred
5
Crick, Dave
4
Crick, James M.
4
Gnizy, Itzhak
4
Hirvonen, Saku
4
Khan, Huda
4
Oh, Han-Mo
4
Thurasamy Ramayah
4
Varadarajan, Rajan
4
Agyapong, Ahmed
3
Akter, Shahriar
3
Anabila, Peter
3
Barnes, Bradley R.
3
Boso, Nathaniel
3
Bruhn, Manfred
3
Buccieri, Dominic
3
Di Benedetto, C. Anthony
3
Faroque, Anisur Rahman
3
Feng, Hui
3
Frösén, Johanna
3
Hossain, Md Afnan
3
Javalgi, Rajshekhar G.
3
Madhavaram, Sreedhar
3
Mahmoud, Mahmoud Abdulai
3
Martin, Silvia L.
3
Mohammad Falahat
3
Mu, Jifeng
3
Mutlu, Hanifi Murat
3
Patel, Pankaj
3
Paul, Justin
3
Reijonen, Helen
3
Sharma, Piyush
3
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Springer Fachmedien Wiesbaden
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Springer-Verlag GmbH
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IGI Global
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1
NetLibrary, Inc
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1
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Journal of business research : JBR
58
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of strategic marketing
22
SpringerLink / Bücher
18
The journal of business & industrial marketing
16
International marketing review
15
AMS review : official publication of the Academy of Marketing Science
14
International business review : the official journal of the European International Business Academy
14
Journal of international marketing
13
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
9
Journal of marketing management : MM
9
Springer eBook Collection
9
International journal of economic perspectives : IJEP
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
European journal of marketing : EJM
6
International journal of hospitality management
6
Journal of business-to-business marketing
6
Journal of global marketing
6
Journal of international trade & commerce
6
International journal of innovation management
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of research in marketing and entrepreneurship
5
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
Springer eBook Collection / Business and Management
5
European management journal
4
International journal of business innovation and research : IJBIR
4
International journal of wine business research : IJWBR
4
Journal of enterprising culture
4
Journal of information & knowledge management : JIKM
4
Journal of marketing
4
Journal of research in marketing and entrepreneurship : JRME
4
Lehrbuch
4
The journal of brand management : an international journal
4
The marketing review
4
African journal of business and economic research : AJBER
3
Asia Pacific business review
3
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
696
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696
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1
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
2
Is Internal Marketing a declining field? If so, why? : a literature exploration from a hermeneutic perspective
Richardson, Neil
;
Gosnay, Ruth M.
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014494121
Saved in:
3
Social venture performance, impact and strategic marketing effectiveness in turbulent environments
Lee, Erica Kim Man
;
Chandra, Yanto
;
Lee, Ho
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 232-251
Persistent link: https://www.econbiz.de/10014512671
Saved in:
4
Entrepreneurial performance and marketing analytics : the role of new product innovation
Lin, Fenfang
;
Eng, Teck Yong
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 418-440
Persistent link: https://www.econbiz.de/10014512733
Saved in:
5
Market orientation dynamic capability : a catalyst for purchasers' core competencies to achieve innovative performance during supplier collaboration
Oberoi, Poonam
;
Naoui-Outini, Fatiha
- In:
Journal of Asia Business Studies
18
(
2024
)
2
,
pp. 430-455
Persistent link: https://www.econbiz.de/10014513055
Saved in:
6
The determinants of export performance : perceived psychic distance and its antecedents
Demirağ, Fatma
;
Kayabaşı, Aydın
- In:
European business review
36
(
2024
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10014513335
Saved in:
7
Does market orientation lead to firm performance? : exploring the mechanisms and boundary conditions
Akanpaaba, Patrick Awusak
;
Agyapong, Ahmed
;
Mensah, …
- In:
Journal of African business
25
(
2024
)
1
,
pp. 155-179
Persistent link: https://www.econbiz.de/10014513758
Saved in:
8
Feeling torn? : the conflicting effects of market and entrepreneurial orientations on manufacturing SMEs' innovation performance
Kim, Hyojin
;
Hur, Daesik
- In:
European journal of innovation management
27
(
2024
)
1
,
pp. 233-262
Persistent link: https://www.econbiz.de/10014501011
Saved in:
9
Mediation of learning orientation on market orientation and business performance : evidence from Brazilian Small and Medium Enterprises (SMEs)
Guerra, Rodrigo Marques de Almeida
;
Camargo, Maria Emilia
- In:
Benchmarking : an international journal
31
(
2024
)
2
,
pp. 590-610
Persistent link: https://www.econbiz.de/10014503123
Saved in:
10
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
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