Is Internal Marketing a declining field? If so, why? : a literature exploration from a hermeneutic perspective
Year of publication: |
2024
|
---|---|
Authors: | Richardson, Neil ; Gosnay, Ruth M. |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 2, p. 238-256
|
Subject: | Boundary spanning employees | Corporate communications | Hermeneutic | Internal marketing | Internal marketing orientation | Marketing orientation | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture |
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