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subject:"International marketing"
~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of business research : JBR"
~subject:"KMU"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
KMU
Marketing management
339
Marketingmanagement
339
Consumer behaviour
71
Konsumentenverhalten
71
Marketing
61
Firm performance
57
Unternehmenserfolg
57
Relationship marketing
48
Beziehungsmarketing
47
Brand management
47
Markenführung
47
Market orientation
38
Brand image
34
Markenimage
34
Strategic management
32
Strategisches Management
32
Innovation
30
Competitive advantage
26
Wettbewerbsvorteil
26
Internationales Marketing
25
Internet marketing
25
Online-Marketing
25
Theorie
24
Theory
24
Business start-up
23
SME
23
Unternehmensgründung
23
Resource-based view
20
Ressourcenorientierter Ansatz
20
Social Web
20
Social web
20
USA
20
United States
20
Brand
18
Entrepreneurship
18
Entrepreneurship approach
18
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17
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17
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43
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2
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Laroche, Michel
3
Boso, Nathaniel
2
Cardinali, Silvio
2
Javalgi, Rajshekhar G.
2
Martin, Silvia L.
2
Sharma, Piyush
2
Abebe, Michael A.
1
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
1
Alqahtani, Nasser
1
Angriawan, Arifin
1
Anokhin, Sergey Alexander
1
Arenas-Gaitán, Jorge
1
Behl, Abhishek
1
Bodlaj, Mateja
1
Breier, Matthias
1
Cadden, Trevor
1
Cadogan, John W.
1
Cao, Guangming
1
Carter, Leanne
1
Cedrola, Elena
1
Chaudhry, Shiv
1
Chen, Jieke
1
Ciravegna, Luciano
1
Cossío-Silva, Francisco-José
1
Crick, Dave
1
Crick, James M.
1
Crittenden, Victoria Lynn
1
Crum, Michael D.
1
D'Alessandro, Steven
1
Dana, Leo Paul
1
Dang, Anh
1
Ding, Yuan
1
Duan, Yanqing
1
Eggers, Fabian
1
Elg, Ulf
1
Evers, Natasha
1
Flores, Alejandro
1
Fraser, Cynthia
1
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DUV / Wirtschaftswissenschaft
Journal of business research : JBR
Journal of strategic marketing
28
International marketing review
27
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of international marketing
19
Europäische Hochschulschriften / 5
16
International business review : the official journal of the European International Business Academy
16
Cogent business & management
14
European journal of marketing : EJM
14
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
12
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
9
Journal of global marketing
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
The journal of brand management : an international journal
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of small business strategy
7
SpringerLink / Bücher
7
Journal of marketing management : MM
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The marketing review
6
European journal of international management : EJIM
5
International journal of economic perspectives : IJEP
5
International journal of globalisation and small business : IJGSB
5
International journal of innovation management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of international trade & commerce
5
Management research review
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial business and economics review : EBER
4
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ECONIS (ZBW)
45
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1
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
2
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
3
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
4
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
5
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
6
Responsive and proactive market orientation in relation to SMEs' export venture performance : the mediating role of marketing capabilities
Bodlaj, Mateja
;
Čater, Barbara
- In:
Journal of business research : JBR
138
(
2022
),
pp. 256-265
Persistent link: https://www.econbiz.de/10013197809
Saved in:
7
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
8
Network market and entrepreneurial orientations as facilitators of international performance in born globals : the mediating role of ambidextrous dynamic capabilities
Monferrer, Diego
;
Moliner, Miguel Ángel
;
Irún, Beatriz
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 430-443
Persistent link: https://www.econbiz.de/10012665803
Saved in:
9
How to innovate toward an ambidextrous business model? : the role of dynamic capabilities and market orientation
Randhawa, Krithika
;
Wilden, Ralf
;
Gudergan, Siegfried
- In:
Journal of business research : JBR
130
(
2021
),
pp. 618-634
Persistent link: https://www.econbiz.de/10012544889
Saved in:
10
Performance consequences of marketing standardization/adaptation : a systematic literature review and future research agenda
Mandler, Timo
;
Sezen, Burcu
;
Chen, Jieke
;
Ozsomer, Aysegul
- In:
Journal of business research : JBR
125
(
2021
),
pp. 416-435
Persistent link: https://www.econbiz.de/10012494028
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