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subject:"International marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"SME"
~subject:"Theorie"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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International marketing
SME
Theorie
Marketing management
243
Marketingmanagement
243
Business-to-business marketing
84
B-to-B-Marketing
83
Lieferantenmanagement
65
Supplier relationship management
65
Marketing
51
Beziehungsmarketing
46
Relationship marketing
46
Firm performance
43
Innovation
43
Unternehmenserfolg
42
Strategic management
26
Strategisches Management
26
Market orientation
23
Innovation management
21
Innovationsmanagement
21
Resource-based view
21
Ressourcenorientierter Ansatz
21
New product development
19
Produktentwicklung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Online-Marketing
18
Brand management
15
Markenführung
15
Consumer behaviour
14
Customer value
14
KMU
14
Konsumentenverhalten
14
Kundenwert
14
Selling
14
Verkauf
14
Competitive advantage
13
Social Web
13
Social web
13
USA
13
United States
13
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27
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28
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28
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Weerawardena, Jay
2
Yan, Ruiliang
2
Agnihotri, Raj
1
Al-Habib, Mohammed I.
1
Al-Torkistani, Habiballah Mohamed
1
Amrouche, Nawel
1
Azimont, Frank
1
Benson-Rea, Maureen
1
Bıçakcıoğlu-Peynirci, Nilay
1
Cao, Guangming
1
Chen, Kun
1
Chen, Yantai
1
Chiou, Jyh-Shen
1
Chou, Christine
1
Chow, T. Edwin
1
Dayan, Mumin
1
Dibb, Sally
1
Faroque, Anisur Rahman
1
Friend, Scott B.
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Genc, Ebru
1
Genc, Omer Faruk
1
Gnizy, Itzhak
1
Hiroven, Saku
1
Hossain, Md Afnan
1
Hu, Xiaoting
1
Hultman, Magnus
1
Kaleka, Anna
1
Khatib, Jamal A. al-
1
Kjellberg, Hans
1
Ko, Wai Wai
1
Kou, Gang
1
Kuo, Jyh-huei
1
Laukkanen, Tommi
1
Li, Ci-Rong
1
Liesch, Peter Wayne
1
Lin, Chen-Ju
1
Lin, Chih-Wei
1
Liu, Gordon
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Industrial marketing management : the international journal for industrial and high-tech firms
Europäische Hochschulschriften / 5
81
Gabler Edition Wissenschaft
54
Journal of business research : JBR
53
SpringerLink / Bücher
36
Lehrbuch
35
Journal of strategic marketing
29
International marketing review
27
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Neue betriebswirtschaftliche Forschung : Nbf
22
Schriften zu Marketing und Management
20
Journal of business economics : JBE
19
Journal of international marketing
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
European journal of marketing : EJM
18
International business review : the official journal of the European International Business Academy
16
Springer eBook Collection / Business and Economics
16
Marketing intelligence & planning
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Cogent business & management
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
Berichte aus der Betriebswirtschaft
13
DUV / Wirtschaftswissenschaft
13
DUV : Wirtschaftswissenschaft
13
Journal of research in marketing and entrepreneurship
13
The journal of business & industrial marketing
13
Gabler-Edition Wissenschaft
12
Journal of global marketing
12
Die Betriebswirtschaft : DBW
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
International entrepreneurship and management journal
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
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ECONIS (ZBW)
28
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1
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
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2
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
5
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
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6
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
7
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
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8
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
9
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
10
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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